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Weekly podcast with master marketer John Nesbit providing growth-oriented doctors with the marketing tools they need to build multi-million dollar practices and beyond.
Episodes

Oct 23, 2018
Oct 23, 2018
11 min
By survey, the practices charging the highest case fees are the ones growing
by 20% or more.
That's why it's important to know how to price your services for profitability.
Watch my video on this hot topic!
![[Show] Entrepreneurial Courage = Expansion with Dr. David & Karen Morris](https://pbcdn1.podbean.com/imglogo/image-logo/2850313/1mb_yix5em_300x300.jpg)
Oct 22, 2018
Oct 22, 2018
32 min
Dr. David Morris, DC and his wife Karen Morris (Managing Director) are on their way to a $3,000,000 a year practice. We cover how the correct expansion actions (including marketing) don't always come intuitively but are essential to the continuing growth of your practice. Listen in!

Oct 19, 2018
Oct 19, 2018
7 min
Unqualified patients coming through your doors gives everyone at the office a loss if time is spent they can’t be helped. Here are 6 ways to raise the lead quality of of your new patient appointment requests.

Oct 2, 2018
Oct 2, 2018
4 min
Time spent putting out practice "fires" is time consuming and incredibly unproductive. Learn how to put them out for good.

Oct 2, 2018
Oct 2, 2018
3 min
Before you run that next radio ad or postcard mailing, watch this video & learn how to perfect your marketing message before spending $1,000's you might lose.

Sep 27, 2018
Sep 27, 2018
7 min
Are your numbers staying the same or getting slightly worse no matter what you try? Even your successful actions have no effect? Suspect a toxic staff member (or two) that’s keeping things stuck. Here’s how to locate and handle them.
![[Show] Break Your Chains - How to Create the Lifestyle Practice with Dr. Lori Prescott, DC](https://pbcdn1.podbean.com/imglogo/image-logo/2850313/1mb_yix5em_300x300.jpg)
Sep 24, 2018
Sep 24, 2018
47 min
In this episode, we talk with the woman who helped the likes of Dr. David Singer, DC (Singer Enterprises) and Dr. Eric Huntington, DC (Chiro Biz Academy) put systems in place so their practice didn't depend on them. Learn how you can too!
![[Show] Cancel Cancellations, No-Shows & Reschedules with Ed Sharp, Master Consultant](https://pbcdn1.podbean.com/imglogo/image-logo/2850313/1mb_yix5em_300x300.jpg)
Aug 13, 2018
Aug 13, 2018
22 min
Watch the video interview here: https://thecustomerfactory.net/show-make-your-appointments-stick-with-consultant-ed-sharp/
Scheduling is one of the MOST IMPORTANT parts of your practice!
If you've ever had trouble with cancellations, no-shows or chronic reschedules, this is the show for you to watch!
Cheers,
John Nesbit, Founder
The Customer Factory &
Million Dollar Practice Builders
![[Turnaround Show] From bankruptcy talks to 50K a month in 90 days with Dr. Relth, DC](https://pbcdn1.podbean.com/imglogo/image-logo/2850313/1mb_yix5em_300x300.jpg)
Jul 30, 2018
Jul 30, 2018
37 min
Picture this, doc...
There are 18 chiros within 2 SQUARE BLOCKS
of Dr. Relth's office in California.
Just 3 months ago, him and his partner were
pulling in $5,000 a month with $6,500 in expenses.
Underwater, they had to have serious talks about
bankruptcy.
In a last ditch effort to save his practice,
Dr. Relth made two key decisions that lead
to a 10X growth in just 3 months.
![[Top Tips] Close More Cases, Help More People, Make More Money](https://pbcdn1.podbean.com/imglogo/image-logo/2850313/1mb_yix5em_300x300.jpg)
Jul 23, 2018
Jul 23, 2018
27 min
Doc,
I asked 4 expert closers about their top
tips for closing cases and getting them through
the treatment that's going to rehabilitate
them and put them in this episode.
We cover:
- How to handle objections about insurance
- How to handle the "I-need-my-spouse" objection
- Why you DO NOT want to close 100% of ROFs
- Why closing starts with the FIRST phone call
- How to find the ONE THING that makes people buy
- And so much more!