Million Dollar Practice Builders with John Nesbit

How Chiros Will Thrive In The Coming Recession

Most practice owners panic at the thought of recession, but they are an inevitable part of the business cycle.  

 

I have identified three dramatic growth opportunities for you that are only available during the upcoming recession and will lead to you becoming the dominant practice in your area.

 

It does take a little bit of courage and aggressiveness. Tell me what you think.

[News] Facebook Business Page "Likes" - Big Change

If you have ever asked people to "Like" your practice on Facebook, I have news.

 

Facebook is changing the game...and some people are losing their minds over it.

 

As of now you may never be able to reach the people who "Like" your page EVEN IF YOU PAY to do it.

 

Details in the video - and what this really means.

Facebook vs Google for New Patient Advertising

Facebook and Google get very different results for offices seeking new patients.

 

There are pros and cons to each one based on your goals.

 

I break down the essential differences you need to know so you can decide where to put your marketing money for the best results.

Why ClickFunnels Fails Chiropractors

So, you bought ClickFunnels to build your new patient marketing funnel - but never quite got it working and are just paying for it month after month.

 

What you don't know is that there is a missing element that is preventing you from getting the results you were promised - it's the dirty little secret you were never told about.

 

In this video I'll reveal the truth at last!

 

(Watch this video now before ClickFunnels makes me take it down...)

I Used to Be Bad at Sales Until...

Sales can be a touchy subject. Some chiropractors don't like the idea of selling, they think it makes them look shady. There is a secret to selling that can make or break a practice and it's future expansion.

In the video above I go over my own personal trouble with selling when I started out, and what it took to turn that all around. I also reveal a big juicy datum that can really transform your sales ability.

How to Spy on Your Competitor's Marketing

Spying on your competitors marketing isn't unethical. It is a good source of information on what other doctors in your area are doing in their marketing that is either working or not.

In this video I show you the 4 easy but effective ways to find out what your competitors are doing in their marketing and what information is most key to take away from your research.

How to Exit Your Practice Profitably

There are 3 extremely vital things that need to be present if you want to exit your practice profitably. Selling a dying practice is almost impossible, as is with one with a lot of debt. The in-dept practice could be sold, but most likely the doctor who owned that one is also in loads of debt and may not make as high of a return from his sale as he thinks.

There are two ways to exit a practice:
1) Sell the profitable practice
2) Create a profitable practice that runs by itself, without your direct intervention.

In the video, I go over the 3 steps to achieve either 1) or 2) above, and with money in the bank to live with more freedom.

4 Alternatives to Deep Discounting

Before you decide to discount your services, or if you have already done so, there are 4 key alternatives you can do to either a) return to normal case-value pricing, b) continue pricing your services normally or
c) do both, and increase your case value over time

Discounting of services usually comes about when marketing efforts, closing techniques, etc. result in little to no revenue for the practice and out of necessity, the doc will drop the prices to attract more customers. But this can ruin a practice as they can be forever known as the "cheap doc".

Watch the video to learn these 4 alternatives that can keep you from employing deep discounts to solve your practice issues.

3 Rules for Extreme Sales Success

To get a million dollar practice, whats the most important prerequisite? Hint: it's not a million dollars.

And don't say "new patients" either, because although you may have a new-patient deficit, how can you become a million dollar practice without the one thing that will turn those leads INTO new patients? IT SALES!

Without a stellar sales technique, no practice can become a million. or multi-million dollar one, even with a consistent flow of qualified new patients.

In the newest edition to the Million Dollar Practice Builders Show, I show you the 3 rules that can help you achieve huge success in sales for your practice.

Watch the video!

Should You Be Using Events to Get New Patients?

Events are an easy way to educate a large group of people on the much better alternatives to surgery or medication that the chiropractic field offers. But still, a lot of docs don't do them.

I know the reasons why some docs don't feel like doing events, but they definitely have their place in the promotion of a practice.

Watch the video below where I go over if you should be doing events as a new-patient acquisition tool.