Million Dollar Practice Builders with John Nesbit

What the Public Demands From Chiropractors (Market Research)

The people are waking up. One after the other they are deciding to get better. And most don't want to go down the narcotic, and especially not surgical, routes to achieving relief.

What do the public actually want from the chiropractic field, and healthcare in general?

Treatment, relief, freedom from pain? Well new market research from Palmer and Gallup sheds some light on what the public really do want and actually DEMAND from the field of health care.

Watch the video to find out.

Link to research: https://www.chiroeco.com/4th-gallup-palmer-survey

How the loss of Facebook income targeting impacts your marketing

Yep, Zuckerburg had to take a hit and remove income targeting after the recent controversies surrounding Facebook data protection.

But there are easier, more accurate and cheaper ways to capture your target audience and their income level.

In this video I show you how to get the same, if not better results as income filters through a method we've tested and proved that it gets quality leads.

Beware the Warning Signs of Crappy Marketers

Many of our clients have some horror stories from their experiences with bad-off marketers before they came to us for the real deal. 

How do you know you are dealing with a marketer that is going to get you little to no results? How do you know you are going o get some bad quality services? How do you spot the fakes?

Well, wonder no more! In this video, I show you the most glaring warning signs of crappy marketers. 

Need a boost? Find these new patients right under your nose.

Just like your body packs away a little fat for a leaner time, you businesses also has a place where you can access a little extra "energy" when you need it most.

In this video I tell you where and how to access these hidden reserves of patients so you can get through any lean times and live to feast again!

Chiropractors: How to Set up your Facebook ad account – in 5 minutes!

If you want to run Facebook ads to get new patients the first thing you need is a Facebook advertising account. Luckily, it's fast and free to set up. Here is a short video on how to set yours up in under 5 minutes! Log in to Facebook and follow along.

How to fix a flop marketing campaign…

Did you ever have a marketing campaign for your practice disappoint you? How about a total flop? I don't know anyone who has not wasted a small fortune on failed marketing campaigns at some point in their career. I've certainly had some that only had what advertisers call a "dead cat bounce". Ouch!

However, before you decide something silly like "post cards don't work for me" or "Facebook does not work", take a look at this video.

Are you a Facebook wolf or sheep?

Anyone who thinks you get new patients from Facebook by doing  'social networking' it has it 100% backwards. Social networking is the PRODUCT Facebook uses to attract its massive the audience. It's the bait to get attention and personal information from the users (sheep). So how do you become a "wolf" and attract new patients to your door? Watch the video. 

The Truth About Geo-fencing

"Geo-fencing" is the latest buzzword in online targeting.

It's presented by slick salesmen as a new kind of super-targeting that let's you do things like zero in on female shoppers at a plus-sized clothing store as weight loss prospects, or on people who visit the emergency room (and may thus be potential PI cases). 

It all sounds great in the sales pitch, but does it work in terms of an actual return on investment?

Like you, I only have time and money for things that are proven to work. Geo-fencing has serious flaws and does not make the cut. Here is why:

Understanding Facebook friend pages vs fan (business) pages – explained easily

If you run ads on Facebook will your patients be able to see your personal posts? Do you have to "friend" your patients for it to work? What's the difference and how does it work with advertising on Facebook? Finally, in this video, some answers...

Why some chiropractors fail with Facebook advertising

Why does Facebook marketing seem to work great for some offices and fail for others? I recently boiled it all down to just two reasons...