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Weekly podcast with master marketer John Nesbit providing growth-oriented doctors with the marketing tools they need to build multi-million dollar practices and beyond.
Episodes

Jan 30, 2019
Jan 30, 2019
5 min
The people are waking up. One after the other they are deciding to get better. And most don't want to go down the narcotic, and especially not surgical, routes to achieving relief.
What do the public actually want from the chiropractic field, and healthcare in general?
Treatment, relief, freedom from pain? Well new market research from Palmer and Gallup sheds some light on what the public really do want and actually DEMAND from the field of health care.
Watch the video to find out.
Link to research: https://www.chiroeco.com/4th-gallup-palmer-survey

Jan 17, 2019
Jan 17, 2019
5 min
Yep, Zuckerburg had to take a hit and remove income targeting after the recent controversies surrounding Facebook data protection.
But there are easier, more accurate and cheaper ways to capture your target audience and their income level.
In this video I show you how to get the same, if not better results as income filters through a method we've tested and proved that it gets quality leads.

Jan 16, 2019
Jan 16, 2019
12 min
Many of our clients have some horror stories from their experiences with bad-off marketers before they came to us for the real deal.
How do you know you are dealing with a marketer that is going to get you little to no results? How do you know you are going o get some bad quality services? How do you spot the fakes?
Well, wonder no more! In this video, I show you the most glaring warning signs of crappy marketers.

Dec 31, 2018
Dec 31, 2018
4 min
Just like your body packs away a little fat for a leaner time, you businesses also has a place where you can access a little extra "energy" when you need it most.
In this video I tell you where and how to access these hidden reserves of patients so you can get through any lean times and live to feast again!

Dec 28, 2018
Dec 28, 2018
3 min
If you want to run Facebook ads to get new patients the first thing you need is a Facebook advertising account. Luckily, it's fast and free to set up. Here is a short video on how to set yours up in under 5 minutes! Log in to Facebook and follow along.

Dec 27, 2018
Dec 27, 2018
2 min
Did you ever have a marketing campaign for your practice disappoint you? How about a total flop? I don't know anyone who has not wasted a small fortune on failed marketing campaigns at some point in their career. I've certainly had some that only had what advertisers call a "dead cat bounce". Ouch!
However, before you decide something silly like "post cards don't work for me" or "Facebook does not work", take a look at this video.

Dec 26, 2018
Dec 26, 2018
4 min
Anyone who thinks you get new patients from Facebook by doing 'social networking' it has it 100% backwards. Social networking is the PRODUCT Facebook uses to attract its massive the audience. It's the bait to get attention and personal information from the users (sheep). So how do you become a "wolf" and attract new patients to your door? Watch the video.

Dec 24, 2018
Dec 24, 2018
3 min
"Geo-fencing" is the latest buzzword in online targeting.
It's presented by slick salesmen as a new kind of super-targeting that let's you do things like zero in on female shoppers at a plus-sized clothing store as weight loss prospects, or on people who visit the emergency room (and may thus be potential PI cases).
It all sounds great in the sales pitch, but does it work in terms of an actual return on investment?
Like you, I only have time and money for things that are proven to work. Geo-fencing has serious flaws and does not make the cut. Here is why:

Dec 21, 2018
Dec 21, 2018
5 min
If you run ads on Facebook will your patients be able to see your personal posts? Do you have to "friend" your patients for it to work? What's the difference and how does it work with advertising on Facebook? Finally, in this video, some answers...

Dec 20, 2018
Dec 20, 2018
3 min
Why does Facebook marketing seem to work great for some offices and fail for others? I recently boiled it all down to just two reasons...