Million Dollar Practice Builders with John Nesbit

HUGE Common Mistake: Your Practice Logo

Often docs spend a lot of time thinking of, conceptualizing, and then getting designed a logo for their practice to use as their main marketing symbol. They will put it on their letterhead, their office, a billboard, their emails, and so on. Which are all fine by the way. But where you get into trouble is when you put your practice logo as the face of your Facebook Page. Why is it a bad thing to have your logo as your Facebook page's profile image? Well, there are actually 3 things to keep in mind.

I did thorough research on the reasons why patients choose a practitioner and it boiled down to just three main ones.

To learn why your Facebook Page should NOT have your logo as the profile picture and the three main reasons why patients choose their practitioner, watch the video.

Key Strategy: Medical Marketing VS. Chiropractic Marketing

Medical marketing and chiropractic marketing methods have essential and key differences between them.

There is an actual scale that potential patients rise up when they have a condition that you treat. They start at the bottom: not even being aware they have a condition, and they then have FOUR more states they rise through in seeking care for their condition.
Knowing this scale, and the exact method in which you are to market (whether medical or straight chiro) are essential for success with your practice growth.

I cover the scale, and the difference between medical and chiropractic marketing in the video.

Warning! The Free Traffic Trap: What Your SEO Guy Won't Tell You

One of the highest requested services docs ask for is "free traffic to my website". But before you jump at that service, ask these questions:

Can it be scaled as I grow?

Does it get consistent new patients?

Is it predictable?

Will it get me a good return on my investment?

How long does it take to get traction?

I answer these questions and more in the video.

You Don’t Need Cardone to 10X Your Practice

There are a few simple, yet often disregarded, ways to really get your practice booming. And I mean the full-waiting-room, packed-schedule, booked-solid kind of booming.

Grant Cardone recently held his 3rd 10X Growth Conference in Florida, so I felt inspired to share with you how you can 10X your practice without rah-rah, hoop-la and a pile of motivational novels. (No disrespect to Grant, I'm actually a big fan of his).

If you want to go home on time, have a consistent flow of new patients, and 10X your practice, then try these 3 simple steps I go over in the video.

Doc, before you buy that expensive, sexy new machine

Before you decide to drop tens of thousands of bucks on a new machine, make sure you are doing it for the right reasons.

There are alternative solutions to problems that aren't actually solved by new machines, even though a lot of docs think that a new, sexy piece of equipment is going to attract the masses, this sadly, isn't the case.

In this video, I show you how to solve the problem most docs think will handle with a new machine, and when you should in-fact buy one.

Hopefully this helps doc, keep on saving American healthcare!

Insider Tips for Successful Dinner Events

A lot of docs dislike doing events. Whether it's from lack of success, or just generally don't like public speaking. Some docs simply prefer a one-on-one ROF set-up.

Whatever your reasoning is for not doing events, I assure you, they aren't money wasters. In this video I compiled some tips from very successful docs who utilize events as a huge tool in their practice to get new-patient sign-ups and new appointments in droves.

Hope you learn something from it, let us know if you had a good event!

Make friends, not appointments

Why invest time and effort into training your front desk person to be a robot? If you have ever talked to a robot before, whether an actual one or just a robotic person, you know it can feel like you are just being run through a machine rather than the person on the other end genuinely hearing you out and caring about your concern.

It has been proven that new-patient arrival rates increase when you drop to scripted robot act and treat the person like you give a damn about their problem.

[Research Results] What Marketing Is Working For Other Docs?

There has been, and still is, a major shift of focus on marketing channels in the past decade. With technology becoming more and more accessible and easier to use for all generations, advertising online sometimes seems to be the only real way of having effective marketing.

But is that true? Are there other channels which are working for chiros and MD/DCs?

There sure are. And with these channels, combined with online advertising, its a surefire way to gain serious traction with your marketing message.

Use the channels that are proven to get real results, qualifed new patients, delivered.

What To Do When Income Slumps and Finances are Tight

When the finances are thinning, and bills are growing, how do you combat what seems to be an unavoidable bankruptcy?

You might think, "Oh, well I should just continue doing what I'm doing and something good is bound to happen."

Seems too reliant on chance. You have enough training in your field to know when something will work on a patient. You wouldn't try something in hopes it may work with very little chance it will.

And neither would I, so let me tell you what to do in this scenario where income is tight and you can't seem to break out of it.

The solution isn't based on chance, but real world results.

Why I Wont Take You As A Client

The Customer Factory is growing fast.

We are about to hit 100 clients and I'm thinking about stopping there for a bit to give the team some breathing room.

There are few reasons why I don't accept a client, but there are 3 main ones.

Watch the video to find out more.